Week 10 EOC: What are the Benefits vs the Features?

In Make a Change flag football league, mostly everyone in the community gets some kind of benefit, since all of our features do good for everyone one way or another. “A brand is the company’s promise to deliver a specific set of features, benefits, services, and experiences consistently to the buyers.” Page 230 Marketing: An Introduction. There are two purposes for our league, for people to have fun enjoying themselves in a safe environment playing an amazing sport, and to help people help others donating to the causes that matter to them the most. “The company must weigh the benefits of providing higher levels of service against the costs.” Page 330 Marketing: An Introduction. Many charities are going to be benefit from this event since most of the moneys are going to go to them, with that many people receive benefits from such organizations. Also the satisfaction this event will give to young athletes to know that they have helped so many other people just by paying a small fee and enjoying themselves in a sport they love. Also getting the community active to what happens around them will give them a feel of union with their neighbors which would eventually will make them feel comfortable with everyone around, Make a Change flag football league will definitely will bring a community together, or at least most of it. “Features are a competitive tool for differentiating the company’s product from competitors’ products. Being the first producer to introduce a valued new feature is one of the most effective ways to compete.” Page 215 Marketing: An Introduction. The fact that we are trying to help people help others is something very unique since our main goal is to help as many people as possible. We do not concentrate on helping just one specific group of people, but what we want and hope to achieve is to help as many as possible. This we believe is the feature that makes us the most unique.

Week 9 EOC: 3 Great Mission Statements

The mission statement of a company really gives the main idea of what the company itself it's all about. Personalty, I find companies that work hard, mentally and physically speaking, very inspiring. the following quotes are form mission statement that make me feel like these people are really trying to make a change and put their all in it.

"The animals will be passed out by volunteers who donate their time to taking the bears and personally handing them to each child." – AngelDonohew 

"Teach that it takes a kind heart and mouth to be truly beautiful." – Haley Blaine

"Having a charity concert for local bands to come promote themselves and have people pay a small entry fee, all the earnings from the entrance fees go straight to the charity." –Timothy Mize 

These people are really trying hard for their companies to work, or at leas from their mission statement it looks like it. They are willing to put hands on their projects to make it work and to make it succeed.  It takes one person to really make a change. It takes power and desire to make it really work.

Week 9 BOC: 5 Hottest songs of Summer

5 Lights - Ellie Goulding
4 Wide awake - Katy Perry
3 Somebody that I used to know - Gotye Featuring Kimbra
2 Payphone - Maroon 5 Featuring Wiz Khalifa
1 Call Me Maybe - Carly Rae Jepsen

Billboard publishes a host of charts that are individually or collectively based on key fan interactions with music, including album sales and downloads, track downloads, radio airplay and touring as well as streaming and social interactions on Facebook, Twitter, Vevo, Youtube, Spotify and other popular online destinations for music. These measurements are tracked year-round by Billboard and its data partners, including Nielsen BDS, Nielsen SoundScan and Next Big Sound. In order for artists and title to chart in Billboard, they must be among the higher ranked performers among the specific metric used to compile the chart. Specific methodologies can be found on each chart page on billboard.com and on the Chart Legend reference page on billboard.biz.

Week 8 EOC: Creative Content

People now in days just don't pay attention to anything printed anymore. Personally I can't recall the last time I read a poster or a flyer. I usually consider that as useless trash. Everyone seems to be really concentrated ether on their laptops and their smart phones. They look at those screens 24/7 and look at nothing else. As sad this can be, this technological era is actually a good time to put a product like the one the Make a Change Flag Football League offers. Millions of people are always logged in in social media websites such as Facebook, Twitter, and Instagram. For which is why is our plan to contact our costumer in that way. We will get them to like us, like what we have to say and what we have to offer. Also this is a great opportunity to hear what they have to say for which is why we will not just talk non stop but we will also listen and pay attention to their needs. We will keep them informed of everything that is going on with our event, and also share with them every single thing that happens, such like new members joining or anything like that, giving them a chance to comment on everything we do and determine from there if everything we do is adequate for them.
 
Twitter: @makechangeflag
Instagram: @makechangeflag

Implementation Evaluation Control

There are few more steps to consider when it comes to the marketing plan of Make a Change Flag Football League. “Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how.” Page 57 Marketing: An Introduction. We have contact a few football teams to participate in the event and we are schedule to talk to a few more, also we have been contacted by others that want to participate, and for what we have talked about they have strong beliefs and they are willing to give it their all for them. Also we have been accepted to make this event at the All America Park. 

The only thing that is missing is the verification of the fees we are going to need to pay to use the place. We still need to let this even grow an contact many others, so we are taking the time it need, so we are scheduled to performed at the beginning of spring 2013. So far in the little time we have been planning this event, people’s reaction has been positive. “The consumer arrives at attitudes toward different brands through some evaluation procedure. How consumers go about evaluating purchase alternatives depends on the individual consumer and the specific buying situation. In some cases, consumers use careful calculations and logical thinking.” Page 154 Marketing: An Introduction. The logical thinking toward Make a Change Flag Football league is simple, try to help people out in the way that you feel the most passionate about, we hope our costumers understand that and give it their all to do so. “Marketing Control is evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained.” Page 58 Marketing an Introduction So far the results for our company has been excellent, and people seem very into it.

Price

Make a Change Flag Football League is a charity event, for charities, and like any other charity related event or group, we understand that every single dollar helps toward the cause. Moreover, the more funds we recollect the better the effort everyone put in this event will pay off. “Yet, cutting prices is often not the best answer. Reducing prices unnecessarily can lead to lost profits and damaging price wars. It can cheapen a brand by signaling to customers that the price is more important than the customer value a brand delivers.” Page 275 Marketing: An Introduction. Like any other charity related event, we will be asking for a minimum amount fee for the teams playing. Some of the money will go to paying the staff, such as referees, and any fees there might be for using the park for that day. And the rest will go to donations that will be made to the charities. “Instead, no matter what the state of the economy, companies should sell value, not price. In some cases, that means selling lesser products at rock-bottom prices. But in most cases, it means persuading customers that paying a higher price for the company’s brand is justified by the greater value they gain.” Page 275 Marketing: An Introduction. The teams are going to be welcomed to pay a higher amount, we will hope they do this since they should understand that the more capital is gathered the higher the donation amount will be. As for the rest of the public there will be no admission fee. Yet through out the event we will be asking them to open their hearts and donate an amount of money, also we will be explaining to them how this could help the cause that the teams will be playing for. As well this will give them that feel of satisfaction of being able to help someone.

Promotion

With Make a Change Flag Football League, it’s all about helping people help others, and we offer is a fun time, and the satisfaction of helping the ones in need. “The company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering.” Page 31 Marketing: An Introduction. What makes our costumers want to come to our event is the chance to fight or what they believe. Moreover the feeling of content that gives to the individuals is definitely irreplaceable, which is why little effort is needed to show the costumer that what we offer is bigger than anything out there. “The product concept holds that consumers favor products that offer the most in quality, performance, and innovative features; thus, little promotional effort is required.” Page 33 Marketing: An Introduction. We offer a high quality time and feeling. Also a high performance and a very innovative feature, help people help others. The only promotion we need to offer is that the more people they bring to the event, the more they are going to be able to help, therefore the bigger the feeling o satisfaction of helping others will be.