Wednesday, July 18, 2012

Week 2: EOC Boston Consulting Group


65% of the usa households play videogames. Xbox 360, Wii and ps3 are the leading videogame consoles at the moment. As an owner of every single of this consoles it becomes simple to know the pros and the cons of each one. “For the Xbox 360, still relatively comfortable as the best selling console” digital-digest.com. With the addition of the Kinect Xbox sales really went up, yet the sensor is not all that great, you need to have a big open space in order to play correctly. In the BCG analysis I would definitely put Xbox 360 as cow cash. “The PS3 had the smallest year-on-year decline of the home based consoles, and comprehensively beat the Wii by just over 130,000 unitsdigital-digest.com. The PS3 has a free online gaming where Xbox you have to pay extra for it. With this console the PS3 move controller can be bought separately and it gives you an experience such as the one that the Kinect for the Xbox would give you. Also the PS3Vita came out recently which is a mobile console that can also be adapted with the PS3 itself. Even though this extra gadgets are amazing people is not running out the door to buy them. Things like this also position this console as cash cow with a lot potential of growth. “Definitely the end of a cycle for Nintendo’s Wii, and the Wii U can’t come soon enough for the company. A near 50% decline year-on-year is a bad result no matter how you look at it, and in terms of hardware, and innovation, the Wii now looks like a very dated piece of tech.digital-digest.com. The Wii had an amazing concept once it came out, it was cheap, it was fun, it was unique. But the innovations of the other consoles out staged the Wii.  The Wii console is still a cash cow, but slowly moving towards dog. Yet not of these consoles is ether a star, the one thing that I would consider a star when it comes to gaming is the smartphone, its multi functionality, cheap price on games, diversity, mobility and it’s easy accessibility makes it the perfect videogame console.

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