Wednesday, July 25, 2012

Week 3 EOC: My Demographics

"Millennials or Generation x. The 83 million children of the baby boomers, born between 1977 and 2000." Printed page 73, Marketing an Introduction. Being born on 1993 I'm a Millennial. "One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology." Page 73. In my case this is to the extremely accurate.When it comes to technology I know how to operate it, and even how it functions. I basically know how a new gadget functions before it even comes out, and it looks like. My parents being baby boomers know nothing about how a computer works. They are lucky enough to know how to operate the microwave, and it still gives them a hard time to warm up their food with out ruing it. “All generations are comfortable with technology, but this is the generation that’s been formed by technology” says a Yahoo!. Since I was born there has been some kind of "complicated" technology around my house. From a computer, to a video game console, or even a fancy can opener with a billion of unnecessary buttons. "Marketers of all kinds now target the Millennials segment" printed page 74. Everything now on days is made through online. In my 19 years of life, I have yet to see an actual marketing survey printed in actual paper, but as soon as I log into the internet, surveys pop out of nowhere, and if it catches my attention I fill it up, takes me no time and I lose nothing for filling it out. Even costumer service seams to be easier and less tedious online, you don't have to fight with anyone and your concerns are taken care off in a much quicker time. Well at least that's how it is in my experience.

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