Distribution

With setting the product that Make a Change Flag Football League makes it’s time to take in consideration how to distribute it to the targeted market. “Distribution channel decisions often involve long-term commitments to other firms. For example, companies such as Ford, HP, or McDonald’s can easily change their advertising, pricing, or promotion programs. They can scrap old products and introduce new ones as market tastes demand. But when they set up distribution channels through contracts with franchisees, independent dealers, or large retailers, they cannot readily replace these channels with company-owned stores or Web sites if conditions change.” Page 312 Marketing: An Introduction. We commit to let people get involved with all of our plans, in that way they can modify the event itself in order to make it more appealing to the public, resulting a better experience. As time goes by, things change and so do the preferences of our costumers. We also understand that not everyone is the same, therefore everyone needs different approaches according to there needs and features. “More and more companies have adopted multichannel distribution systems—often called hybrid marketing channels. Such multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments. The use of multichannel systems has increased greatly in recent years.” Page 320 Marketing: An Introduction. Of course we would start with our main costumers, the young athletes. Something that keeps this kind of costumers going is competition, special most of them being male, it’s just in their nature, even in our female athletes, a bit of friendly competition will make the whole event more appealing for them. This is a chance to fight for their believes anyway. Then we would focus on all of the athlete’s families. They will want to know that the people they will be cheering for are being taken in consideration, for which we will let them know that every single one of the teams and also their beliefs are important to us by letting them all be in the spotlight, thing that we hope will create the event more appealing.