Product

Obviously Make a Change Flag Football League is about sports, and football. Yet we strongly disagree to say that sports are out product. We offer much more than that. We offer something for everyone and not just a specific group of people. “Product development is offering modified or new products to current markets.” Page 46 Marketing: An Introduction. More that just playing a sport we offer a community a fun time and the opportunity to help others. First, for the young athletes, the whole event is not a fight for power or anything, is more of a fun time trying to defend something they believe and care about. For others is the chance to watch those athletes have fun and having fun themselves by doing so. “The product concept holds that consumers will favor products that offer the most in quality, performance, and innovative features. Under this concept, marketing strategy focuses on making continuous product improvements.” Page 10 Marketing: An Introduction. When it comes to quality, everyone that assists will enjoy a wonderful time and will also get the satisfying sensation of helping others by doing so. As in performance, the facet that it’s a weekend long of endless fun and the fact that every charity will at least get something out of the event will make the whole thing worth. And the whole thing being about helping people helping others makes it a very innovative feature.