Price

Make a Change Flag Football League is a charity event, for charities, and like any other charity related event or group, we understand that every single dollar helps toward the cause. Moreover, the more funds we recollect the better the effort everyone put in this event will pay off. “Yet, cutting prices is often not the best answer. Reducing prices unnecessarily can lead to lost profits and damaging price wars. It can cheapen a brand by signaling to customers that the price is more important than the customer value a brand delivers.” Page 275 Marketing: An Introduction. Like any other charity related event, we will be asking for a minimum amount fee for the teams playing. Some of the money will go to paying the staff, such as referees, and any fees there might be for using the park for that day. And the rest will go to donations that will be made to the charities. “Instead, no matter what the state of the economy, companies should sell value, not price. In some cases, that means selling lesser products at rock-bottom prices. But in most cases, it means persuading customers that paying a higher price for the company’s brand is justified by the greater value they gain.” Page 275 Marketing: An Introduction. The teams are going to be welcomed to pay a higher amount, we will hope they do this since they should understand that the more capital is gathered the higher the donation amount will be. As for the rest of the public there will be no admission fee. Yet through out the event we will be asking them to open their hearts and donate an amount of money, also we will be explaining to them how this could help the cause that the teams will be playing for. As well this will give them that feel of satisfaction of being able to help someone.